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momentum market Archives - the Game Changer Network Home JOIN US Membership Community Top 10 Tribute Success Sustainability LISTEN 15-30 minutes 30-45 minutes 45-60 minutes 60+ minutes DISCOVER Back by Popular DemandConsumerCentricity Enterpreneur Faith Featured Finance For Next Generation Leaders Global Business Growth / Innovation In Between Successes / Career Leadership Life Balance / Wellness Marketing / Trends Memoirs Uncommon Giving Productivity Technology THE BLOG THE BOOK Pre-Order Books The Game Changer It Takes a Village Be a Game Changer My AccountWell-nighUsWell-nighUs Solutionz Meet the Founder Contact Us Tag: momentum market Travel industry Distribution is like Sport Shoe Sales – or rather it should be. Chicke Fitzgerald / September 19, 2014 / Uncategorized What if Sports Authority only had one door into its sports shoe department and it was marked “professional athletes only”? That would make no sense whatsoever.  Right? What well-nigh the moms that buy sports shoes and the kids that wear them and the ventriloquist athletes, oh and the dads. Sports Authority knows that they need […] ReadIncreasinglyThe numbers don’t lie – stop the obsession with the air traveler Chicke Fitzgerald / August 27, 2014 / Uncategorized It is a Labor Day tradition for AAA to report the number of people traveling by car for the long weekend. This weekend is no different. Highest Labor Day Travel Numbers Since Recession AAA Travel projects 34.7 million Americans will journey 50 miles or increasingly from home during the Labor Day holiday weekend. This makes […] ReadIncreasinglyInsights: The momentum market strategy is not just the gospel equal to Chicke Chicke Fitzgerald / March 13, 2014 / Uncategorized Calling all travel industry renegades: If you have followed my posts on the momentum market opportunity and are going to bravely unravel the status quo and embrace the notion that the momentum market is in fact worth pursuing, I can tell you firsthand that it won’t be popular. The air travel market is sexy.  The […] ReadIncreasinglyImagine….. discovering that your current target market is dwarfed by an untapped market opportunity Chicke Fitzgerald / March 13, 2014 / Uncategorized I have a question for you.  If you were worldly-wise to reach 100% of a base, versus just a fraction of the market with the same word-for-word products, by just subtracting some new tools to help people buy those products, would you do it?  Of undertow you would. I have been the lone voice in […] ReadIncreasinglyDare to Differentiate Chicke Fitzgerald / November 21, 2013 / Uncategorized For the past two days I have been taking wholesomeness of the Live Stream for the #Phoscuswright priming in Hollywood Florida.  There has been a lot of talk of innovation, but really very little true differentiation over where we have been for the last decade. We have been a surprisingly air-centric industry.  Yes, we have […] ReadIncreasinglyThe $100b spent online by travelers is still just a fraction of what could be Chicke Fitzgerald / February 22, 2013 / UncategorizedEqualto a report from ComScore, U.S. consumers spent increasingly than $100 billion on online travel bookings last year, making 2012 the first year overly that the $100 billion icon was surpassed.  U.S. travel e-commerce sales reached $103 billion in 2012, up 9 percent from the previous year.  This is a big deal, right?  After […] ReadIncreasinglyTop 10 Travel Distribution Fallacies – #11 The Air Traveler is where the money is Chicke Fitzgerald / October 15, 2012 / Uncategorized The Air Traveler is where the money is   This particular fallacy is perhaps the most powerful and torturous of all. It is one that to this day, still astounds me. Not considering it is difficult to prove, which it is not.  But considering plane faced with proof, the industry as a whole, including the […] ReadIncreasinglyThe PowerWiringHas Shifted – Keep an eye on GOOGLE Chicke Fitzgerald / August 17, 2011 / Uncategorized For over 25 years, the Global Distribution System companies dominated travel distribution globally, aggregating an wondrous regulars of travel professionals (and by virtue of that connection, their consumer base).  That was the way distribution was done. Well, whether you like it or not, as our old friend Bob Dylan said “The times, they are a’ […] ReadIncreasinglyAirlines Risk Deeper Cuts Amid U.S. Wealth ‘Destruction’ – Bloomberg Chicke Fitzgerald / August 16, 2011 / Uncategorized   Click here for Bloomberg story well-nigh deeper airline cuts to topics and frequency With 85% of all travel in this country by car, the travel industry had largest wake up to the momentum market opportunity. It is a combination of waffly the way you market, waffly the focus of the technology yonder from targeting […] ReadIncreasinglyProject 85 gaining momentum Chicke Fitzgerald / November 23, 2010 / Uncategorized Solutionz and Mandala Research have launched a syndicated study of the momentum market. What is the momentum market?   There are over 1 billion overnight trips taken annually in the US and over 85% of them are by car, motorcycle, RV, truck or van.  Hence the name Project 85. This holiday weekend, AAA reports that over  […] ReadIncreasinglyNewer → Footer MenuABOUT Guest Hosts CONTACT Copyright 2018| The Game Changer Network, Inc.| All rights reserved.